MODERATORS NOTE: lagniappe Volume I, Issue 1

From: AdBanter.com <ryan_at_adbanter.com>
Date: Wed 5 Jan 2000 10:59:48 -0800

Dear subscribers:

You may recall a post that I sent out on Dec. 21st
letting you know about a new publication that would
support the Online Ads Discussion List. Well, it
officially launched yesterday. This is the first
newsletter associated with AdBanter.com. This is the
only time that you will receive this newsletter unless
you directly subscribe to it. I think you will find it
and the new site very interesting.

Donna Stryk
Moderator, Online Ads


=================================
lagniappe from AdBanter.com
A little something extra for Online Advertising
professionals
January 4, 2000 -- Volume I, Issue 1
=================================

Here's what on tap from lagniappe this week:

Editor's Cut: The Genesis of lagniappe
News of the Week: A Look At Industry News
This Week at AdBanter.com
     Brand Central Station: The Promise of Branding
     The Big News: Is Your Banner on Sex Sites?
     Panel Discussion: Building an Online Presence
     Novice Narcosis: The O-A Kiddie Pool
     Best of the Banter: Determining Media Mix
Calendar of Events

Becoming a lagniappe Sponsor/Advertiser
News from Tenagra
Special Notice to Online Ads Discussion List
Recipients


_____-----_____-----_____-----_____-----_____-----_____

lagniappe exclusive:
++++++ Editor's Cut: The Genesis of lagniappe ++++++
                     by Ryan Monceaux, Editor In Chief

So you have opened up your Inbox and here's another
newsletter. What else is knew? It seems every week we
get another one of these sent to us, some we wanted and
some that just appear (like we did, right?). Well don't
worry, this is the only time lagniappe (pronounced
lawn-YAP) will come to you without you subscribing.
Since we're partnered with the Online Ads Discussion
List, we're giving you a sneak peak at our brand
spanking new Web site entitled AdBanter.com. AdBanter
is geared directly towards Online Advertising,
Marketing and Publicity professionals just like
yourself.

The site was originally supposed to just be an
accompaniment to Online Ads, but it was decided (before
I was brought on board) that the site could do much
more. Tenagra wanted to build a publication that would
garner the same respect as the Online Ads List has. And
so that has become AdBanter's mission: work as
diligently as possible to deliver the same strong
content that has made Online Ads the industry's
standard in terms of discussion lists.

In our inaugural issue, AdBanter features our monthly
contribution by Jim Sterne, an exclusive report on Web
sites stealing banner ads, the best from the Online Ads
List and much more. We will maintain an extensive list
of conferences and upcoming events in the industry as
well covering more conferences than anyone with our
vast freelancers network (if you would like info on
freelance writing for AdBanter, email me at
ryan_at_adbanter.com) as well as our editorial staff.

If there is ever anything you would like to see
AdBanter or lagniappe do better, feel free to drop us a
line. I am neurotic about returning emails, even for
the most mundane questions.

And on a final note: Many people wonder where the word
"lagniappe" comes from (many in my own office, too.
They've all just shaken their heads and laughed at me),
so I thought I would share the story of the word and
it's meaning.

If you look at my last name, you can tell that I'm
probably not from your "neck o' the woods." I grew up
in south Louisiana and have always had the Cajun
culture in my blood. The word lagniappe is living proof
of that.

The word came into the rich Creole dialect mixture of
New Orleans and there acquired a French spelling. It is
still used chiefly in southern Louisiana to denote a
little bonus that a friendly shopkeeper might add to a
purchase. By extension, it may mean "a little something
extra or unexpected gift or benefit." Since this
newsletter is intended to be "a little something extra"
for the Online Advertising profession, it was only
fitting that we name it just that.

Thanks and have a prosperous 2000.

Ryan Monceaux, Editor In Chief
AdBanter.com
ryan_at_adbanter.com



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lagniappe exclusive:
++++++++++ News of The Week ++++++++++
                               by Jon Huntress

A quick look at the news that affects the industry,
complete with links to more in-depth coverage of the
stories mentioned.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

NextCard, Providian Settle Banner Ad Lawsuit
InternetNews.com

Credit card issuers NextCard and Providian Financial
Corporation have settled a lawsuit filed by NextCard,
in which the company accused Providian of copying its
banner advertisements.

The dispute involved a banner ad that NextCard (NXCD)
says was its most successful ever. It features a
thermometer-like illustration, on which the temperature
is dropping, that's meant to represent descending
interest rates

http://www.internetnews.com/IAR/article/0,1087,12_27192
1,00.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Angeltips.com Drops Super Bowl Advertising
InternetNews.com

Angeltips.com, a site that aims to match investors with
entrepreneurs, says it's re-thinking its advertising
strategy, dropping its planned Super Bowl buy in favor
of running more ads on ABC over the coming year.

http://www.internetnews.com/IAR/article/0,1087,12_27067
1,00.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Super Bowl dot.com advertisers paying up front
USAToday.com

ABC is making dot.com advertisers pay in advance for
time in the advertising showcase. ABC is using an
arsenal of defenses against the threat of deadbeats,
including letters of credit and escrow accounts.

http://www.mercurycenter.com/svtech/news/breaking/merc/
docs/074252.htm


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Many dot com ads forgettable
Reuters

Web sites flush with cash from Internet investors are
flooding the airwaves with billions of dollars in
advertising this Christmas season. But advertising
industry analysts warn that money might be going to
waste.

http://www.internetnews.com/ecnews/article/0,1087,4_795
92_Ext,00.html


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Year2000.com site pulls in fortune.or does it?
MSNBC.com

Just months after business.com fetched $7.5 million, a
new record has been set for the sale of a domain name.
However, Canadian computer consultant Peter de Jager
and Tenagra CEO Cliff Kurtzman, who stand to receive
$10 million for the domain "year2000.com" are
cautiously optimistic as to whether or not the bid on
eBay was a hoax or a legitimate bid.

http://www.msnbc.com/news/352529.asp


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

=================================
This week at AdBanter.com - January 4, 2000
=================================

+++++ Brand Central Station: The Promise of Brand +++++
                                          by Jim Sterne

Is your brand important? More so than it was. Is it
different managing a brand online? You bet your
browser. Can I help clarify, spotlight, enlighten and
amuse regarding Web branding for several months in a
row? That, my friends, will be determined by you and
your opinion.

For more of this story, click to
http://www.adbanter.com/brand_central.shtml


=================================

+ The Big News: Is Your Banner Running on Sex Sites? +
                                       by Jon Huntress

It's beginning to happen more and more across the
industry, almost to the point where it is becoming a
full-fledged problem. What is it? Banner ads being
served to Web sites where they are not supposed to be.
Many of these sites are sexually-oriented sites, and
are ripping off legitimate ad campaigns for a multitude
of reasons. In this AdBanter.com special, contributing
editor Jon Huntress examines who is stealing banners,
what the industry is doing to fight back and what you
should know before this happens to you.

For more of this story, click to
http://www.adbanter.com/big_news.shtml


=================================

++ Panel Discussion: Jill Ellsworth and Jim Huertas ++

QUESTION: Can you build an online presence without
resorting to offline advertising? Dr. Jill Ellsworth,
Senior Partner with Oak Ridge Research: Marketing
anything -- an online presence included -- is likely to
be most successful with a carefully planned, targeted
campaign. You've obviously got to go to where your
potential audience is now. If you think that your
entire audience is online now, and that you can attract
enough of them via the Internet, the Internet may be
the most economical approach.

Mr. Jim Huertas, President and CEO of Crytech: When
asked to respond to whether you can build an online
presence without resorting to offline advertising, I
have to say yes, but with conditions. The main reason
is that if you are building an online presence your
primary target audience is those already online.
Therefore, online advertising will reach more potential
viewers than offline advertising. The Internet is a
great tool, but you have to have access to use it (or
be used by it).

For more of this discussion, click to
http://www.adbanter.com/panel_disc.shtml


=================================

++++++++++ The Best of the Banter ++++++++++
                                     by Donna Stryk

For those of you tuned in to our Online Ads Discussion
List, here's an article you may be interested in. This
will be a weekly summary of a thread on the list that
is over and done with. Each week I will summarize the
discussion of the topic and add my opinion of the
matter. After that, it's over. We will move on to
bigger and better things. I hope you enjoy these "Dead
Threads" and will find them a useful supplement to your
regular discussion. This week: Determining Media Mix.

For this story, click to
http://www.adbanter.com/best_banter.shtml


=================================
AdBanter.com's Calendar of Events

For upcoming events in the Online Advertising industry,
click to http://www.adbanter.com/calendar.shtml for a
comprehensive listing of all major conferences.
AdBanter.com will be attending many of these events and
will bring you full coverage of all of the happenings.


=================================
Advertising with lagniappe and AdBanter.com
=================================

lagniappe is the leader in delivering information to
Online Advertising professionals. With everything we do
aimed at pleased the most sophisticated in the field,
our audience is one of the most knowledgeable anywhere.
With that, your advertising will be focused not only at
Online Advertising professionals, but more importantly,
at the movers and shakers in the industry. For
information on advertising through our Web site
(http://www.adbanter.com) or in this newsletter, please
e-mail us at rob_at_adbanter.com or call Rob Van Slyke at
281/480-6300. We have a variety of sponsorship programs
available, and we can connect you with a highly
targeted Online Advertising audience at rates that are
lower than most web sites charge for delivering a
general audience.

=================================
News from Tenagra

lagniappe and AdBanter.com are publications of and are
wholly-owned subsidiaries of The Tenagra Corporation.
The Tenagra Corporation is an Internet marketing agency
that helps organizations build successful online
ventures. Named one of the Top 100 Internet agencies
worldwide by ChannelSeven, Tenagra is fortunate to be
routinely involved in many more of the most interesting
happenings and developments in the online world.
Tenagra publishes another e-mail newsletter that goes
out once every two months with the latest agency news,
information about interesting projects Tenagra is
participating in online, and some tips on Internet
marketing. You can subscribe and/or request a brochure
by filling out the form at:

  http://www.tenagra.com/contact.html

or visit the Tenagra Homepage at:

  http://www.tenagra.com/

and for a list of job openings at Tenagra, see:

  http://www.tenagra.com/hiring.html

=================================
SPECIAL NOTICE:

You are NOT signed up to receive this newsletter on a
weekly basis. The inaugural edition of lagniappe has
been sent out to all subscribers to the Online Ads
Discussion List, another Tenagra Corporation venture.
If you would like to be added to the lagniappe mailing
list, please visit http://www.adbanter.com and sign up
for this mailing. Unless you sign up you will not
receive any further lagniappe mailings.

=================================
lagniappe and AdBanter.com are brought to you by The
Tenagra Corporation.






Received on Wed Jan 05 2000 - 12:59:48 CST