Re: Measuring "e-clips"

From: Best, Gary S. <GBest_at_capitalcrossing.com>
Date: Mon 3 Jan 2000 15:26:16 -0500

MICHAEL DRIEHORST WROTE:
> Does anyone out there -- particularly those in PR and
> media relations -- know of a way measure the number of
> impressions that a story placed on a news-oriented Web
> site receives?

Check out http://www.bellacoola.com/.

Their technology works by including within the article
a small piece of info, typically a 1x1 gif image, that
is served from your site. By tracking how often that
image is loaded, you can tell how often the article is
viewed. They're probably doing something slicker than
that, but that's the premise.

Gary S. Best
gsb_at_CompuPick.com
Best Enterprises
- MS Office Automation.
- Custom Database Applications.
- Dynamic Web Content.
"Programming done right the first time."




Received on Mon Jan 03 2000 - 14:26:16 CST