Re: Email Marketing

From: Janet Attard <attard_at_businessknowhow.com>
Date: Wed 5 Jan 2000 08:20:41 -0500

BRUCE KOREN WROTE:
> you can do the Emailing yourself and test two
> different messages, or the same message with two
> different subject lines.

Just a quick note for anyone who hasn't thought of it:
an easy way to test the pull of one banner ad against
another before purchasing ad space on other people's
sites is to run the banner on your own site if you have
banner tracking software. To compare two banners, just
run them each half the time on the same page on your
site and see how the click through rates compare. Or
take one banner and set it to run in different parts of
your site, settting each as a separate zone and compare
those click through rates.

--Janet Attard

Author of Business Know-How:An Operational Guide for Home-Based and
Microsized Businesses on Limited Budgets
http://www.businessknowhow.com
http://www.businessknowhow.net
AOL Keyword: Business Know-How




Received on Wed Jan 05 2000 - 07:20:41 CST