Re: Interesting Twist to BANNER ADVERTISING
FRED WROTE:
> So I said: "How about we come up with code that TRAPS
> the banner ads on ANY web page being surfed by anyone
> on our private (dial-up subscriber) WAN, and replace
> it with an ad for a local business?" They liked the
> idea, so they built the code.
TO WHICH KAAN BINGOL REPLIED:
> Actually Fred gave the right example of the legal
> implementation of his idea: the cable companies' local
> ads. Cableco pays tv channels (content providers) for
> the ad space and then sells this space to local
> advertisers. This method should be followed when you
> seriously consider implementing Fred's ideas. Because
> an ad space on a web page belongs to that web site. The
> only reason this ad space exists is the content! Thus
> ad space is the sole property of content's owner. No
> other party can modify it, use it or sell it without
> the permission of content's owner.
In order to reach a market an advertiser would have to
make an agreement with each and every ISP that serves
the area and everyone in it...impossible...unlike the
cable monopoly the web offers many options to get
connected...good idea buttttt
bob Gordon The Auto Channel
Received on Wed Jan 05 2000 - 11:09:29 CST
