Re: Interesting Twist to BANNER ADVERTISING

From: Fred <DTGNews_at_aol.com>
Date: Sat 8 Jan 2000 20:48:45 EST

Listees...

I'd like to thank those on the list who could
understand why I was playing devil's advocate with
such a thread -- and who didn't fry me too badly with
their responses.

I think it's good to sometimes get a jolt and
reevaluate the popular systems in place, asking
questions ... where will it go; where can it go and
where has it already gone.

I believe the industry itself needs to take care in the
ways it implements online advertising -- and in the
direction it allows the methods to develop.

They currently seem to be blinded with money, deafened
by the cha-ching of cash registers -- not watching
their back doors.

Obviously if little old me could think up such a plan,
and program it, (like the ad banner clicking robot last
month) you KNOW the big guys with deep pockets already
have ten-times bigger, ten-times more powerful and
ten-times more sinister systems already in place.

How do you know they're not using them right now? You
couldn't detect it if your life depended on it.

Did you read:

=================================
+ The Big News: Is Your Banner Running on Sex Sites? +
                                       by Jon Huntress

It's beginning to happen more and more across the
industry, almost to the point where it is becoming a
full-fledged problem. What is it? Banner ads being
served to Web sites where they are not supposed to be.
Many of these sites are sexually-oriented sites, and
are ripping off legitimate ad campaigns for a multitude
of reasons. In this AdBanter.com special, contributing
editor Jon Huntress examines who is stealing banners,
what the industry is doing to fight back and what you
should know before this happens to you.
For more of this story, click to
http://www.adbanter.com/big_news.shtml
=================================

Then you know that some of the twists one could dream
up are not that outrageous after all!

LAURIE MAJCH WROTE:
> Hi! I am looking for sites that list sites
> that want to exchange banners, 1 to 1. The
> problem with sites like linkexchange is that
> they propose 2 to 1. Does anyone know any
> places like this? Thanks a lot!

TO WHICH TOM REPLIED:
> http://www.bannertown.net/ offers a 1:1 ratio - no idea
> if they are for real though.

Tom hit the nail right on the head. How do you really
know how many views you got? Were they human? Were they
robots? Who sent the robots?

How do you know you got one exposure for every two you
gave?

You don't.

And try to avoid the mind set that you must have ads to
have a web site. It's simply not true. There are many
thousands of high quality sites that do not have
advertising.

We can already see that many people's perception of the
web is being altered by advertising industry
propaganda... like in David's post on Jan 7...

> Just be cautious -- and keep in mind, a web site that
> is valued sells advertising as part of its
> *business* model.

So already people are being led to think that "good"
sites equate with advertising, and that advertising is
"content"... which couldn't be further from the truth.

If ads were content no one would shout about spam.

Thanks again for reading.

Fred




Received on Sat Jan 08 2000 - 19:48:45 CST