Re: Interesting Twist to BANNER ADVERTISING
FRED WROTE:
> So I said: "How about we come up with code that TRAPS
> the banner ads on ANY web page being surfed by anyone
> on our private (dial-up subscriber) WAN, and replace
> it with an ad for a local business?" They liked the
> idea, so they built the code.
TO WHICH KAAN BINGOL REPLIED:
> Actually Fred gave the right example of the legal
> implementation of his idea: the cable companies' local
> ads. Cableco pays tv channels (content providers) for
> the ad space and then sells this space to local
> advertisers. This method should be followed when you
> seriously consider implementing Fred's ideas. Because
> an ad space on a web page belongs to that web site. The
> only reason this ad space exists is the content! Thus
> ad space is the sole property of content's owner. No
> other party can modify it, use it or sell it without
> the permission of content's owner.
Bob Gordon wrote:
> In order to reach a market an advertiser would have to
> make an agreement with each and every ISP that serves
> the area and everyone in it...impossible...unlike the
> cable monopoly the web offers many options to get
> connected...good idea buttttt
Well, there's no reason that an advertiser would have
to contact each and every ISP to reach most of the
market. At any rate, a decent implementation of a legal
ad replacement scheme should involve allowing ad
networks to replace some of their own ads with regional
ads they've sold. In a scheme like that an advertiser
that's too big to deal with local ISPs would be able to
go with the ad network. They'd only get replacement
happening at participating ISPs, tho.
Matt
--
Matt Magri
Netmeg Internet
Received on Mon Jan 10 2000 - 12:10:28 CST
