Re: B2B search engine use

From: Brennan, Susanna <Susanna.Brennan_at_phh.com>
Date: Mon 10 Jan 2000 16:14:28 -0500

MIKE DRIEHORST WROTE:
> There are enough numbers and stats about search engine
> use. But, does anyone know of trends or survey results
> about how often business-to-business companies use
> search engines? For example, if an architect wants
> information about glass for a particular project, will
> he/she use a search engine? Unlike consumers, I would
> think that the architect, like most businesses, know
> who the glass suppliers are. Therefore, submitting to
> search engines and being listed in the top 10 is not as
> important for business-to-business. Right??? Any
> thoughts?

My completely unsubstantiated guess is that many
"architects" get stuck in their ways, and may not know
all the "glass vendors" out there. The "architect"
might be more likely to use a search engine in
circumstances where they're being forced to look to
someone other than their usual supplier. An example
might be when they're unhappy with their current
supplier, or their current supplier doesn't have the
particular product that they need. This is the point
where that supplier is most vulnerable. Why waste an
ideal opportunity to get your name in front of that
potential client?

B2B portals are growing like mad. On-line buying by
purchasing agents was up 147% last quarter. As a B2B
vendor, I want to be associated with reputable portals,
and I want to come up in the top ten hits. We're not
there yet, but we're working on it...





Received on Mon Jan 10 2000 - 15:14:28 CST