Re: Interesting Twist to BANNER ADVERTISING

From: Malcolm McKinnon <mkmckinn_at_yahoo.com>
Date: Thu 13 Jan 2000 05:46:24 -0800 (PST)

     We've heard the two camp's arguments extensively,
however, I'd like to offer a third: partnership. By
sharing consumer information, the two groups could
increase consumer security, get a higher price for ad
impressions and garner a greater share of overall
(online and offline ad budgets).

     Think of the customers. They require both content
and access to find the experience enjoyable. So the
product is not access, nor is it content, rather its
both.

     As a content generator, imagine having access to
the customer profile. Or being able to allow local
processing of credit card fees increasing the security
of the transaction (no online credit card number
transmission) or access to the local ad market.

     As an ISP, imagine having content easier to adjust
and recompile on the fly. Imagine also having access
to site database activity patterns. Imagine also
increasing the monthly bill by including online
charges.

     As a customer, imagine having content tailored to
all of your personal information including interests
and access speed. Imagine also higher security of
online transactions because your credit card is never
transmitted online (charged to the ISP bill).

     In short, lets focus on partnership because its
through this, the opportunity grows and the customer
experience improves.

Cheers,
--Malcolm McKinnon.
Director SGMM Enterprises.




Received on Thu Jan 13 2000 - 07:46:24 CST