Re: ClickTrade

From: Jim Reardon <jim_at_amusive.com>
Date: Fri 14 Jan 2000 15:27:04 -0500 (EST)

LORI FAUNCE WROTE:
> I am seriously thinking about changing our affiliate
> program. The problem is, we have over 1500 affiliates
> ClickTrade and 25% of our traffic comes from
> them. Does anyone have some ideas for a smooth
> transition without resulting in a sudden decrease in
> traffic?

Hello,

    ClickTrade lets you e-mail your affiliates -- just
drop an email, tell them where you are moving, and why.
You could offer some form of 'sign on' bonus to promote
them to moving over to the new program, as well.

    If this is a lead / bounty program you might want
to consider joining a network dedicated to those types
of programs -- they have plenty of affiliates ready to
place ads (http://www.cyberbounty.com/ is one such
place, or you could go with http://www.cj.com/ or
http://www.linkshare.com/). If you just want the
functionality of ClickTrade, http://clickxchange.com/
offers almost exactly the same service. The only major
difference is they respond to their affiliates
inquiries.

    (Also, if it's a per-click program, CT is fading
them out anyway).

---
 Jim Reardon <jim_at_amusive.com> 815-744-3119
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Received on Fri Jan 14 2000 - 14:27:04 CST