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Re: WebTrends

From: Kim Brooks <kbrooks_at_bardo-brooks.com>
Date: Tue 18 Jan 2000 08:28:15 -0800

HAVAH HOPE WROTE:
> For instance we use WebTrends for
> site stats and it tells me that the majority of my
> shopper come from VA. Now, I know that is not true.
> I can look at shipping and billing addresses and
> tell you it is not true.

TO WHICH RICHARD KIES REPLIED:
> We have a similar experience with our WebTrends
> reports. My understanding is (and feel free to correct
> me if I'm wrong) is that this occurs because AOL's
> I.S.P. address is in Reston, VA; therefore, any AOL
> users that visit you site are shown as coming from VA.

WebTrends is indeed basing the data on the ISP, not the
user. So they are making the assumption (from the way
the stats mare presented as user stats, not ISP stats),
that most users are using local ISPs or local pops to a
national ISP to connect to the Internet. Anyone have
any idea how true this is? Perhaps the way to guess
would be to subtract all the national providers -
Earthlink, AOL, WorldNet, etc - and assume the rest are
more accurate geographical data. For now at least,
I've learned just ignore VA on all the reports. Sorry,
Virginia.

Anyone have real stats on what ISPs or types of ISPs
are being used?

Kim Brooks




Received on Tue Jan 18 2000 - 10:28:15 CST


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