Re: WebTrends

From: Tina Reed <marketing_at_truewestern.com>
Date: Fri 21 Jan 2000 10:30:21 -0800

HAVAH HOPE WROTE:
> For instance we use WebTrends for
> site stats and it tells me that the majority of my
> shopper come from VA. Now, I know that is not true.
> I can look at shipping and billing addresses and
> tell you it is not true.

Hello. I wanted to shed some light on the issue
regarding "Webtrends." The deal with not being able to
distinguish where AOL users are coming from is not new,
and is not limited to Webtrends reporting.

AOL stores webpages on a proxy server using Inktomi's
caching technology. Everytime an AOL user "hits" one of
these pages on the proxy server, it registers as coming
from the server where AOL stores it's servers-in
VA--and not from the actual location of the user. Any
solutions out there on how to contend with this?

Tina Reed
marketing_at_truewestern.com

http://www.ants.com/34107877





Received on Fri Jan 21 2000 - 12:30:21 CST