"Sprint marketing" -- what should you do when time is more important than money?
Imagine that investors have just handed you a million
dollars for your Internet startup. Or imagine that the
company you work for has just given you a large budget
for a new Internet project.
In either case, you are expected to spend the money
allotted to you quickly and produce quick results.
So what can you/should you do?
My personal bias is toward low-cost grassroots efforts,
trying to mobilize word of keystorke. But in this
case, that's far too slow, and banner ads and other
approaches might be best -- even if the costs are high
and the response rate is low -- simply because they are
fast.
What makes sense in this bizarre Alice-in-Wonderland
world? What have you done in similar circumstances?
What would you do if you were given this kind of
opportunity/challenge?
I'd very much like to hear about your experiences of
this kind. What has worked and what hasn't and why?
Best wishes.
Richard Seltzer
seltzer_at_samizdat.com
Internet evangelist/writer/speaker/consultant
For details, check http://www.samizdat.com/consult.html
PS -- For more thoughts along this line, see my
article about "sprint marketing" at www.samizdat.com/sprint.html).
Received on Sat Jan 22 2000 - 20:23:40 CST
