BRYAN MORGAN WROTE:
> finalizing the look-and-feel as well as content. We
> are considering issuing a press release however:
>
> (a) I'm not sure that's appropriate for an online
> magazine. I can understand it for saleable products
> but not necessarily for an online community. Is their
> value in announcing this sort of thing through a press
> release?
As a magazine publisher (when I'm not building Web
publishing sites and software :-), I'd say that it's
well worth doing, particularly if you have a
reasonably clearly defined target readership. Don't
forget to have a big splash in your magazine and your
print material too so that people know you've
relaunched.
It shows that you appreciate the Web is an
ever-developing community and there is no shame in
letting people know you've improved your site and
services (assuming you haven't fallen into the daaark
side of bad navigation and flash-type stuff and let it
get in the way of your content :-)
One of our TurboPress clients (an international energy
magazine) did a great ad advertising their site
revamp. We used TurboPress to support their huge
archive of back issues and data, and they ran a page
ad announcing "The Full Monthly" ... (if you've seen
the British film, you'll get the joke :-)
If you've been collecting the emails of your online
subscribers/viewers, send them a (short!) announcement
to let them know you've appreciated their feedback and
responded with a site upgrade. Never hurts to make
people appreciated.
I've covered some of this sort of stuff, plus a lot
more on what online periodicals should really be
providing in a free white paper which you can download
off the Turbopress site at
http://TurboPress.com/download.htm. It's the one titled
"Your Online Publication". Hope it provides you with
some useful ideas for the next upgrade! :-)
> (b) I'm not sure what the best service to use is
> (PRNewswire, etc.???) if I only pick one.
I've been trialling a number at the moment for
TurboPress itself. So far I think I like digitalworks
best -- they're quick and clean to deal with, you know
what you're getting, their after-release support is
very good and their prices are reasonable.
Best of luck with it,
Vicki Hyde
=========================================================
TurboPress Web publication management http://TurboPress.com
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Received on Sun Jan 23 2000 - 18:51:58 CST
