Re: Interesting Twist to BANNER ADVERTISING

From: jeremy swinfen green <swinfen_at_easynet.co.uk>
Date: Mon 24 Jan 2000 10:13:24 +0000

Ken Cooper mentions that CBS used digital technology to
insert a fake billboard into their live coverage of New
Years eve in Times Square and compares this with the
idea of ISP's substituting ads in other people's media.

The two circumstances are quite difference. In one, CBS
has created its *own* broadcast property (with a sports
event it would also have paid for broadcasting rights)
and therefore owns the copyright and can do pretty much
whatever it likes with the pictures.

In the other the ISP is hijacking the property of
*someone else* and altering it for its own advantage.

By the way I think this is relatively old technology -
I first saw it about 5 years ago - and very valuable as
it means that broadcasts can be sold around the world
more effectively as local broadcasters can insert local
advertising.

Jeremy
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Jeremy Swinfen Green
Group Digital Media Director
Carat International;
43-49 Parker Street, London WC2B 5PS, England
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If you love soccer, then visit www.fansfriend.com




Received on Mon Jan 24 2000 - 04:13:24 CST