Leaders in Online Marketing

From: Shelly Anderson <sanderson_at_directpartners.com>
Date: Tue 25 Jan 2000 10:28:46 -0800

Hello,

I have a client that is asking for a report on the
"leaders in online marketing." I am defining this as:

1. Those ads/email campaigns/tactics that pull the
best results

2. Those ads/email campaigns/tactics that are so cool,
innovative and creative that they generate buzz

Incidentally, I don't necessarily believe these two
attributes can be found in the SAME ad/email/tactic,
although that would be nice.

So, any nominations from the floor? My challenge is to
not only find these leaders, but to back up my
recommendations with as much substantiation as I can.
Of course, I don't expect you guys to provide
documented third party validation on your
recommendations -- your esteemed opinion is more than
enough proof for me!

Thanks,
Shelly

--------------------------------------------------------
Shelly Anderson
Interactive Services Manager 902 Colorado Avenue
Direct Partners Santa Monica, CA 90401
sanderson_at_directpartners.com (310) 255-7492 Direct
www.directpartners.com (310) 393-5622 Fax






Received on Tue Jan 25 2000 - 12:28:46 CST