Re: streaming media ads

From: Jennifer Nicolaisen <Jen_at_how2tv.com>
Date: Fri 28 Jan 2000 10:06:09 -0800

WILL SHEN WROTE:
> I was wondering if anyone knew of any studies that have
> been done measuring the effectiveness of streaming
> media ads (that is, actual ads imbedded in the stream
> of a show). Or if not, what research firms might be
> recommended that can do this. Thanks!

Not sure how to respond to point 5 Streaming Media Ads,
but here goes.

Millward Brown is a top research shop. They conducted
a rich media study with Intel, etc. Results are clear:
rich media ads are effective in driving awareness and
purchase intent. To see full report, to to
www.mbinteractive.com/wired_report.html





Received on Fri Jan 28 2000 - 12:06:09 CST