('binary' encoding is not supported, stored as-is)
SHELLY ANDERSON WROTE:
> 1. Those ads/email campaigns/tactics that pull the
> best results
> 2. Those ads/email campaigns/tactics that are so cool,
> innovative and creative that they generate buzz
>
> Incidentally, I don't necessarily believe these two
> attributes can be found in the SAME ad/email/tactic,
> although that would be nice.
The one that jumps to mind immediately is Treeloot. Not
only are the "Punch The Monkey" ads innovative, but
they're also fetching significant response. The real
key to them is that they extend interaction of ads with
visitors to a level that most ads just can't seem to
do, and they do it in a fun way.
The simple premise behind these ads is to get visitors
a) involved with and b) noticing these ads. Based on
the results (most of the reports I've heard are at
least 3-5%, and I've seen high double digit responses -
though I've noticed from personal experience that,
while they're still very effective, those that aren't
rich media enabled don't do quite as well as the rich
media ones), both of these goals are being reached.
I've seen some other ads trying to do this (i.e. the
Free Lotto ones), but in my experience, they don't live
up to the success and longevity of Treeloot. (In fact,
I noticed that, while the Free Lotto ones are good at
first, after a while, people get significantly bored
with them and stop clicking.) One issue here is
longevity. No matter how many times people see the ads,
they keep clicking them (the term banner burnout just
doesn't apply here). I suspect that more than a handful
of people actually wait for the ads to appear so they
can click on them.
I'm still looking for the next big thing from Treeloot.
The "Catch The Car" ads are okay, but IMHO, they don't
stack up to the monkey ones.
Shane Sacobie
VGF.Net
------------------------------------------------------------
Goto
http://www.vgf.net for the latest gaming info, updated daily.
Received on Fri Jan 28 2000 - 17:00:51 CST
