Re: Interesting Twist to BANNER ADVERTISING

From: Arup Bhanja <finetuner_at_vsnl.com>
Date: Sat 29 Jan 2000 17:11:52 +0530

FRED WROTE:
> For instance: say any of the 60,000 dial up customers
> log on and surf to any site with BANNER EXCHANGE, VALUE
> CLICK or other banners purveyors on the target page...
> rather than seeing some ad for some web site they're
> not interested in, they'll be greeted ads for business
> right in their neighborhood. Local business they'd
> rather support. (Think about how many you'd rack up
> with Yahoo alone!)
>
> The nice part about it is ALL of those banner views are
> now logged to our ad demographic statistics as opposed
> to someone elses... and suddenly the "views" increase
> a thousand-fold, and the local advertisers get many
> more exposures to customers more likely to come and
> shop at their business! Sort of like "Think Globally
> -- Act Locally".

Fred,

What you are talking about is going to happen very soon
now as we see more and more free ISPs offer access free
millions getting on to the net and more and more
dotcoms hovering to get eyeball share.

We are moving towards a mass affluent society where net
surfing will be like newspaper reading and it is
already here [ sort of].

We will have community servers that will act as special
interest portals to the whole community (email, instant
messaging, voice mail, unified messaging box, streaming
video - yes MTV will know where from you saw the
Unplugged :)

In such a scenario your system of putting local ads
will become the norm rather than the exception. But I
think changing content will be viewed with some legal
and ethical problems so you might overlay the ads on
the content and have something like NetZero
(www.netzero.com) has with its free ISP service. This
is a small window that floats over the main and can be
dragged wherever you want it.

We might have the cable operator billing your community
usage and charging you a micro charge for the month's
usage along with your cable TV bill. We are getting
cable ISPs from June 2000 in Calcutta, India so we
will know it for sure then.

Till then wish you best of times,

Regards,

Arup Bhanja
arup_at_partyinternational.com
http://www.PartyInternational.com
Engage, Indulge, Enjoy!






Received on Sat Jan 29 2000 - 05:41:52 CST