Re: Targeting with Ad Server Software
STEPHEN GABRUSH WROTE:
> My company, which is an online music retail store, is
> currently considering the purchase of one of the many
> leading advertising server software. One of the many
> advantages of this software is that it will allow us
> to target based on Browser, Time of Day, Operating
> System, Domain, etc. The question that I have is
> exactlyhow popular is demographic based advertising,
> and should we be looking at this type of software,
TO WHICH MARTY MONAHAN REPLIED:
> My closing suggestion is to not skimp in this area and
> invest in the most sophisticated ad serving software on
> the market today. Check out AdKnowledge
> http://www.adknowledge.com/. And no I'm not affiliated
> with them in any way.
Marty,
There are actually a number of software solutions
that offer the capabilities that you described. Open
AdStream from Real Media (www.realmedia.com/oas)does
this very well. The key is whether a cookie is used
and whether it tracks the visitor once they leave the
site. Open AdStream does not do this, but some other
ad serving technologies do. This little trick can
cause problems for the site as it can be construed by
the visitor as an invasion of Privacy. Ala the Double
Click Lawsuit.
Steve Johnston
Received on Mon Jan 31 2000 - 18:02:04 CST
