RE: How much to charge for Web Advertising?

From: Rick Turoczy <rick_turoczy_at_medicalogic.com>
Date: Fri 4 Feb 2000 06:15:22 -0800

Clay,

Lots of great questions. I have a couple of answers
that may help. First of all, I'd spend some time doing
research at the following two locations:

        The Internet Advertising Bureau
        http://www.iab.net/

        The Internet Advertising Discussion list
        http://www.internetadvertising.org/

The About.com site may also be helpful:
http://adsonline.about.com/

CLAY BRENNECKE WROTE:
> 1.) How much should we charge for a banner
> advertisement based on X numbers of visitors to our
> site? and
> 2.) Is there an industry-wide rate schedule?

AdKnowledge just released their 4th quarter report on
online advertising. You can find that report here:
http://www.adknowledge.com/update/oar_index.html

Hope that helps,
Rick

Rick Turoczy
MedicaLogic, the online health record company
http://www.medicalogic.com/
http://www.98point6.com/




Received on Fri Feb 04 2000 - 08:15:22 CST