Re: Monitor sizes

From: Linda Caroll <linda_at_lindacaroll.com>
Date: Thu 10 Feb 2000 16:55:55 -0500

LINDSEY ANNISON WROTE:
> ...Monitor size is nowhere near as important as modem
> speed, or how fast that page downloads.
> As someone working from a rural area of the UK where
> ADSL is about as likely to arrive here this decade as
> cable TV (that is unless sheep become subscribers ;o)...


Well put comment on download time, Lindsey. I firmly
believe that knowing how to use a piece of software (an
html editor) does not make one a website developer any
more than knowing how to use a knife makes one a
surgeon.

One does not need to "turn off" a paragraph or line
break tag, yet the web is full of html documents that
are packed with superfluous code. I have taken an
html file that was 98K and reduced it to 10K just by
removing superfluous code and compressing the images.
The webpage went from a download time of 1.8 minutes
to a respectable 19 seconds- with the graphic images
still on the page! Happy customer? Yes.

A qualified website developer can create a website that
loads consistantly on both PC and Mac platforms, in all
browsers and across all monitor resolutions. They
should ALSO offer the ability to test download time on
28.8 modems, even if they "are" on cable. We offer
that service to every client, along with a guaranteed
download time of 29 seconds or less at 28.8. The
ability, with the technical know how, is there.

I have had a lawfirm come to me in dismay when they
discovered that the website they'd paid to have
developed loaded only a partial page in Netscape 4.6.
It happens.

Unfortunately, the consumer as a whole does not know
enough about the ins and outs of web development to
know the level of expertise of their website developer.

A good developer develops the website with the viewer
in mind. That includes various monitor resolutions,
browser and platform compatability - and, yes, download
time!

I have prepared a list of 25 questions to ask a
developer before you consider paying them penny one.
If you're developing your own site, it will be helpful
to you, too. To receive these questions, send an email
to questions_at_lindacaroll.com

Sincerely,
Linda Caroll
lindacaroll.com










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Date: 10 Feb 00 19:44:22 EST
From: Lisa Melvin (lisam_at_webadvantage.net) <lisam1127_at_netscape.net>
To: online-ads_at_o-a.com
Subject: Site Marketing Books
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DANA ANDREWS WROTE:
> Can anyone recommend a good book that outlines various
> ways of producing income for a service based Web
> company? I've heard of "Making Money in Cyberspace".
> Any thoughts? Also, what is the top Site Marketing
> book?

Just a quick note to let you know that we have found
"Advertising on the Internet" by Robin Zeff and Brad
Aronson (now in its second edition) to be very helpful.

Happy Hunting,
Lisa Melvin (lisam_at_webadvantage.net)
Marketing Associate
Web Ad.vantage, Inc.
http://www.webadvantage.net
(410)569-4950/ (877)-493-2237 toll-free/
(410)515-2417 fax




Received on Thu Feb 10 2000 - 15:55:55 CST