Re: Are there contract guerilla marketers out there???

From: Avram Grossman <AvramG_at_e-novative.com>
Date: Tue 29 Feb 2000 01:29:41 -0800

JERRY PREEPER WROTE:
> Are there people out there who could come in on a
> contract basis to work with this site exclusively for
> some period of time to do nothing but work to generate
> traffic to the site?

Measuring effectiveness of a promotional campaign or
other activities that are geared toward boosting
traffic to a site, is not difficult at all do
accomplished. An Internet marketing company that
specializes in building traffic for web clients is
Satellite Marketing, Jeff Ballard, in Santa Ana, CA
(Tel: 949-833-3305), and have been very successful at
accomplishing the task. They are also excellent at
evaluating and establishing a company's market
position, building brand awareness on the web, and
setting measurable goals. They can help a company
gain visibility through a number of combined methods
including ad banners, promotional activities (games,
contests, and give-a-ways on the web site). All
activities are measurable.

Judging previous success or failure is an interesting
question. Our experience as the technical implementer
to many web promotional programs, we have seen
otherwise successful programs go unrecognized or
unrealized by an un-savvy client who spent their money
but didn't follow up on the leads generated. The
success of building web traffic isn't just in counting
unique visitors, but in building a database of
qualified leads and following up with ongoing
e-mailings, additional offerings and special offers,
etc. It's all about continuity.


Avram Grossman/President (AvramG_at_e-novative.com)
-------------------------------------------------------
e-Novative.com, Inc. http://www.e-novative.com
1921 E. Carnegie Avenue, Suite 3-E
Santa Ana, California 92705
Tel: 949-660-0450 Fax: 949-833-9882





Received on Tue Feb 29 2000 - 03:29:41 CST