Re: Flashy Websites

From: Jim Reardon <jim_at_amusive.com>
Date: Tue 29 Feb 2000 14:11:54 -0600

PHILIP MAK WROTE:
> What does everyone think, and what kind of "flashy"
> things do you put on your websites that make it look
> better without causing a significant slowdown? Buttons
> that change color on mouseover? Colored table cells on
> the sidebar?

It doesn't matter what looks the best, it matters what
SELLS the best. Here's a great example -- Ken Evoy
has written an excellent book on making your site
sell. He gives an example his site, PennyGold. He
thought if he removed the music from his site,
http://www.pennygold.com/, it would load faster,
people would get less annoyed, people would buy
more... made sense to me.

Sales on his site dropped 70%.

You'll never know unless you test. It looks like your
client already tested... you could ask again, but
ultimately, a nice site doesn't matter if it doesn't
sell.

(If you'd like a copy of Ken's book, you can grab one
at http://www.sitesell.com/sitegadgets.html - I'm
still wading through it myself)


--
  Jim Reardon <jim_at_amusive.com> 815-744-3119
  what do you want for free? http://www.freecenter.com/
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Received on Tue Feb 29 2000 - 14:11:54 CST