PHILIP MAK WROTE:
> What does everyone think, and what kind of "flashy"
> things do you put on your websites that make it look
> better without causing a significant slowdown? Buttons
> that change color on mouseover? Colored table cells on
> the sidebar?
It doesn't matter what looks the best, it matters what
SELLS the best. Here's a great example -- Ken Evoy
has written an excellent book on making your site
sell. He gives an example his site, PennyGold. He
thought if he removed the music from his site,
http://www.pennygold.com/, it would load faster,
people would get less annoyed, people would buy
more... made sense to me.
Sales on his site dropped 70%.
You'll never know unless you test. It looks like your
client already tested... you could ask again, but
ultimately, a nice site doesn't matter if it doesn't
(If you'd like a copy of Ken's book, you can grab one
at http://www.sitesell.com/sitegadgets.html - I'm
still wading through it myself)
Jim Reardon <jim_at_amusive.com> 815-744-3119
what do you want for free? http://www.freecenter.com/
free forums, polls, and more! http://www.sitegadgets.com/?sig
Received on Tue Feb 29 2000 - 14:11:54 CST
HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST
With an archive of more than 14,000 postings, since 1996 the
Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion
of online advertising and online media buying and selling strategies, results, studies, tools, and media
coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.|
Online Advertising Industry Leaders:
Local SEO with Video
Houston Web Design
Add your company...