JIM REARDON WROTE:
> It doesn't matter what looks the best, it
> matters what SELLS the best. Here's a great
> example -- Ken Evoy has written an excellent book
> on making your site sell. He gives an example
> his site, PennyGold. He thought if he removed
> the music from his site,
> http://www.pennygold.com/, it would load faster,
> people would get less annoyed, people would buy
> more... made sense to me. Sales on his site
> dropped 70%.
You are right -- one of the most-used sites around is
Yahoo, which is not exactly flashy.
I'm surprised about the music though -- I, and most
people I know, find musical web sites completely
irritating. If a site starts playing music at me, I
exit and I never go back to it.
Senior Marketing Manager, eMessaging Solutions
Cable & Wireless
Received on Wed Mar 01 2000 - 13:02:41 CST
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