Re: Sales Conversion Rates

From: Janet Attard <attard_at_businessknowhow.com>
Date: Fri 3 Mar 2000 02:03:14 -0500

BRAD PHILLIPS WROTE:
> What is the average range to expect for sales
> conversions during an online banner campaign with
> one of the media companies like 24/7 and Flycast?

One percent is way to high, IMHO for that type of
business. In fact, I don't even think you're asking the
right marketing question. Your first question should be
"Is this service something that can be sold with banner
advertising?" Frankly I don't think it is. Not for the
market you are apparently targetting. (SOHO businesses
is what the packages sound like they've been developed
for/)

I think you should closely examine your hosting prices,
too. They sound typical of costs a year or two ago. I'd
personally advise any small business to shy away from
anyone that wanted to charge them $45 a month to host a
handful of pages (especially when they paid a separate
design fee or set up fee.)

--Janet Attard
Author of Business Know-How:
An Operational Guide for Home-Based and
Microsized Businesses on Limited Budgets
http://www.businessknowhow.com
AOL Keyword: Business Know-How





Received on Fri Mar 03 2000 - 01:03:14 CST