Re: Are there contract guerilla marketers out there???

From: Carmen Paulino <clpsf_at_sirius.com>
Date: Fri 3 Mar 2000 09:03:28 -0800

PHILIP MAK WROTE:
> Internet marketing, like any other skill, is
> something that can be learn by studying and practicing,
> and it's not that hard, actually. You can become decent
> in a few weeks, and expert in a few months with the
> right instruction, dedication, and a little
> advertising budget to blow.

A true statement, and supported even further that, for
the most part, the individual will often have more
devotion to his/her goals than outsourced businesses or
contractors might. However, a significant comparative
point is that outsourcing to a marketing and/or
advertising agency, for example, adds the prospect of
obtaining the agency's usually lower prices for media
buys. Agencies deliver more business to publishers than
an individual can. Therefore, agencies have leverage
with publishers that individuals do not. An agency that
buys net, negotiates an even more highly decreased
price that still satisfies the publisher's revenue
goals, charges the client less than the standard 15%
commission, and conducts itself in the best interests
of the client can always do better than even the very
savvy marketing individual. This usually translates
into a much more optimized ROI.

Carmen Paulino
www.xaphon.com





Received on Fri Mar 03 2000 - 11:03:28 CST