Re: Internet advertising standards
LOREN WILSON WROTE:
> 1. I know about CPM and using CPM to set a price, but
> how long do you offer to display the ad on the
> website? Do you offer $30 CPM for one month or one
> week? What is the most common or the standard?
If you post a rate card, you would just state what the
rate is. Then the agencies that place ads for their
clients (or once in a while the client company
themselves) will send out RFP (request for proposals)
that specify the dates campaigns are to run.
> 2. Are rotating ads the standard for most high
> traffic sites and how many ads do you rotate per
> page?
>
> 3. Are rotating ads bothersome to advertisers and is
> this factored into the price? I would think some
> advertisers may want every visitor to see their ad not
> just the 80% or whatever it might be.
I find advertisers do not want their ad to be the only
thing on the pages.
> 4. Is it best to try to get a multiple year contractual
> commitment from advertisers or just sell ads by a
> monthly or weekly basis?
That probably depends on IF you can get long-term
commitments or sponsorships, what you have to give up
to do that (money or ability to sell to competing
advertisers,) whether the ad would point to a
competitor or actually take up two ad spaces for the
price of one, etc.
--Janet Attard
Author of Business Know-How:
An Operational Guide for Home-Based and
Microsized Businesses on Limited Budgets
http://www.businessknowhow.com
AOL Keyword: Business Know-How
Received on Fri Mar 10 2000 - 08:24:13 CST
