VICKI HYDE WROTE:
> That said to me that these consultants did
> not care about their market, merely about looking
> "flashy" and hence did not meet my professional
> requirements.
>
> Sure it's nice to have the latest toy, but there's
> no way I'd do business with a company that demands
> I have to play along (or have to have a specific
> browser or a specific screen size or...).
Vicki is absolutely right. It would benefit most
businesses to build a site that is viewable by the
largest possible audience. Does that mean a site has to
look lousy to do that? No way! But every site design
does need to address some very important issues:
1. Navigation. It should be simple and intuitive. Don't
make customers guess where the button is that gives
them your address.
2. Establish credibility. Your site should reflect the
image that you want your customers to have of you or
your business. After all, if people don't feel
comfortable at your site, they won't be typing in their
credit card number.
3. Most people use 28.8 modems. I've never had a client
tell me they don't care if xx% of Web users can't see
their site because the graphics took too long to
download or because they don't have the right plug-in.
4. Communication. That is a site's primary function.
The Web offers a unique opportunity to communicate
one-on-one with a customer. Give them information that
is valuable and easy to get to. A site should also
support and communicate your brand and marketing
strategies.
These are issues we address with our clients for every
site we build. This process has proven very successful
for us and them.
Craig Palmer
President/Creative Director
Pixel Head
2058 College Ave
Elmira Heights, NY 14903
Email: craig_at_pixelhead.net
Visit our Web site: www.pixelhead.net
Received on Fri Mar 17 2000 - 14:52:35 CST
