Ad troubles

From: Allan Pollett <allan_at_ucanbuyart.com>
Date: Fri 17 Mar 2000 17:48:20 -0400

Hi,

I recently launched a banner ad campaign which failed
miserably. I had been very careful about choosing where
to place my ad. I sell high end art and wanted to
target wealthy clients. I choose the saabnet.com whose
visitors fit the profile I was looking for. I bought
100,000 impressions for $650 US. The banner is used was
the following:

<A HREF="http://www.ucanbuyart.com">
<IMG SRC="http://www.ucanbuyart.com/images/saabadbanner.gif" >
</A>

I thought that by creating a banner complimented the
site that I was advertising on that it would get more
hits. The total result of the ad campaign was 137
clicks or $5 per click. I don't understand what I did
wrong. Was it the banner I used? Or the site I
advertised on? Are there good places to advertise where
there are higher click-thru ratios? Has anyone had
success with banners ads? Please write me with any
advice on how I can get more effective advertising.

Thank you,
Allan Pollett (allan_at_ucanbuyart.com)
http://www.ucanbuyart.com





Received on Fri Mar 17 2000 - 15:48:20 CST