Re: ROI

From: Jim Henderson <Jim.Henderson_at_keymarkllc.com>
Date: Sun 19 Mar 2000 21:23:15 -0500

SABRINA DURKIN WROTE:
> I'm something of an on-line advertising newbie,
> trying to put together a pricing structure for
> our soon-to-be-launched European ad-serving network.
> Could someone help me understand the ROI model? If
> you're not billing on a click-through basis, can
> you still calculate ROI? Help!

Are you talking about the ROI for your prospective
customers or for your own company?

Jim Henderson
KeyMark
jimh_at_keymarkllc.com




Received on Sun Mar 19 2000 - 20:23:15 CST