Re: Licensing Content

From: Jim Henderson <Jim.Henderson_at_keymarkllc.com>
Date: Sun 19 Mar 2000 21:23:14 -0500

JOHN PICCIRILLO WROTE:
> We want to explore private labeling this content to
> sites, portals, and ISP's to deepen their content and
> provide them with a value added offer for users. Our
> research shows that users truly crave the information.
> My question is how do you begin to address larger
> content providers interested in such an idea? Most
> must be bombarded with things like this daily. Is it
> business development, go through an agency?

John,

I would consider it business development. If I were
in your shoes, I would map the user demand to web
sites/companies, then determine which of those
companies can afford to pay for your content, which of
those companies have holes in their content, and what
problem you are solving for the site/company. My guess
is that 'vortals' or vertical portals may be a great
target. Our company wants to do one on accounting
process issues and Health Claim processing issues
(sounds dry, but they're good markets for us) - and the
biggest issue is how to build the content.

If you don't have a sales force, the next step would be
to get one - preferably one that has experience selling
information (Lexus/Nexus type). Finally, I'd begin a
marketing push. Don't go into assuming that your
targets are 'bombarded', go in assuming that you're
going to help them solve a problem and make their life
easier.

Good Luck.

Jim Henderson
KeyMark
jimh_at_keymarkllc.com
"Providing electronic filing cabinets and forms to eliminate paper"




Received on Sun Mar 19 2000 - 20:23:14 CST