Re: Difference between Doubleclicks Stats and server logs

From: Andrew M Smith <andrew.smith_at_link-connect.com>
Date: Tue 21 Mar 2000 10:14:17 +0000

CHRIS WROTE:
> We are having a bit of trouble with double click as
> they say we are getting say 2000 page impressions per
> day. And our stats package which is The Webalizer
> which gets its info from our server's log files will
> say that our page impressions are 10000.

Chris, I experienced a similar situation last year,
correlating reported = click-throughs from DoubleClick
and those in our server logs. We eventually = resolved
it when DoubleClick disclosed a "feature" of their
tracking package = which reported IE browsers as coming
from a different location to NS (in our = case,
DoubleClick and AltaVista). This accounted for a ~50%
discrepancy between = the stats. Your situation might
have a similar cause...

Andrew Smith (andrew.smith_at_link-connect.com)
ICQ# 3669553
www.link-connect.com means business




Received on Tue Mar 21 2000 - 04:14:17 CST