Re: Difference between Doubleclicks Stats and server logs

From: Jim Henderson <Jim.Henderson_at_keymarkllc.com>
Date: Mon 27 Mar 2000 08:52:13 -0500

CHRIS WROTE:
> We are having a bit of trouble with double click as
> they say we are getting say 2000 page impressions per
> day. And our stats package which is The Webalizer
> which gets its info from our server's log files will
> say that our page impressions are 10000.

ANDREW RESPONDED:
> Chris, I experienced a similar situation last year,
> correlating reported click-throughs from DoubleClick
> and those in our server logs. We eventually resolved
> it when DoubleClick disclosed a "feature" of their
> tracking package which reported IE browsers as coming
> from a different location to NS (in our case,
> DoubleClick and AltaVista). This accounted for a ~50%
> discrepancy between the stats. Your situation might
> have a similar cause...

Andrew,

Two questions:
1-what is NS
2-do you still use doubleclick or have you found other
  sites that are good?

Jim Henderson
jimh_at_keymarkllc.com




Received on Mon Mar 27 2000 - 07:52:13 CST