third party tools & their output

From: Armel Mouque <amouque_at_imt.nl>
Date: Tue 28 Mar 2000 09:49:58 +0100

dear fellow Online ads readers, lurkers and rest!

I'm working at a media agency in the netherlands
-europe and using a third party admanagement tool to
serve banner campaigns for our clients.

We are facing the following problem(s); and I'm
wondering whether someone on this list is able to help
me a little bit further on the right track in explaing
this.

It happens that the number of pageviews measured by our
system is different (e.g. lower) than the system of the
website where the banner has been placed. I know this
is partly due to the different tools but what amazes me
a bit is that the CTR can be totally the opposite and
even in some exemples upt to 1000%.

1000% CTR based on a X number of pageviews which is
lower than the number of pageviews measured by our
system? I know it has partly to do with proxy servers
and cachine but 1000% sounds a bit strange to me!

Another exemple is that number of pageviews measured by
us is lower than the website measurement while the CTR
is the opposite (ours is higher than the website
measurement). Shouldn't both measurements go the same
direction; either down or up?

Can someone help me in explaining this much better as
I'm acing clients with these questions and I can't give
them a real good answer.

Thanx in advance for any help

@rmel Mouque




Received on Tue Mar 28 2000 - 02:49:58 CST