Re: third party tools & their output

From: Srinivasan Viswanathan <srini_at_indiamail.co.in>
Date: Wed 29 Mar 2000 09:49:27 +0530

ARMEL MOUQUE WROTE:
> It happens that the number of pageviews measured by our
> system is different (e.g. lower) than the system of the
> website where the banner has been placed. I know this
> is partly due to the different tools but what amazes me
> a bit is that the CTR can be totally the opposite and
> even in some exemples upt to 1000%.

I think you must first establish the veracity of the
third party ad serving guys and ask other clients in
the third party network about their figures etc. That
way you know whether the third party ad server is
quoting the right impressions that you want to be
delivered.

Secondly , having done that, you must install some good
ad serving software in your system like adpro or
analog. You could interact with your third party ad
serving company about the right software.

I think the figures that you are getting are wayside.
There must be some consistency in figures between what
you get and what your ad serving company gets...not
1000% that's absolutely crazy.

Your comments are welcome.

Thanks
Srinivas
www.myiris.com




Received on Tue Mar 28 2000 - 22:19:27 CST