ADAM MUSCOTT WROTE:
> My question concerns billing above the 15% agency
> discount. We have clients who spend significant amounts
> of money monthly and we do very well on that 15%.
> However, I feel that we are weak at billing for the
> rest ( banners , campaign management, administration
> of contests, etc..) I was just wondering if you could
> offer any insight into this as I really believe that
> we are undercharging.
In response to Adam Muscot from BAM
I think the important thing to consider when dealing
with a client with large budget is keeping him happy.
If you have the means internally to give clients the
little extra's like new banners, small website changes
to improve ROI, extra advise and so on....I believe
these things should be done at minimal cost, not enough
agencies take the extra time with their clients in
today's market. Agencies grow fat quickly and can
easily loose sight of what's important. KEEP YOU
CLIENTS HAPPY. If you can do that by giving the little
extra's and taking the extra time, go for it.
It may be hard to shit like an elephant when you eat
like a bird but..Who wants to be covered in shit. :-)
At the end of the day you should as you said do very
well with the 15% and going the extra mile to push your
clients success is the true mark of a good agency. Keep
up the good work, don't forget what made you successful
to begin with.
Ilan
Received on Thu Mar 30 2000 - 09:50:03 CST
