DIANA SWENSON WROTE:
> * What can I do to attract more people to the site?
> * What are some internet marketing strategies that
> you think I should use?
> * How can I better reach some governmental agencies
> and their employees?
> * How do I go about attracting non-governmental
> agencies such as corporate businesses?
Diane,
It appears to me that you have reached the point of
deciding who is the real expert in your particular
business enterprise. Don't make the mistake that many
online marketer's trap themselves into without really
knowing. They get so involved with the Internet's many
avenues of promotion that they lose sight of their
main focus.
You are the expert for the service that you have to
offer. Concentrate on that one fact alone. Become the
expert in your target market. The best way to approach
this is by looking at your product or service. In your
case it's your training service. Pick out three of the
most appealing benefits of your service that would
interest your target market.
Next write an informative article that would be helpful
to your target market for each of the three benefits
that you offer. Remember, you are the expert. Write
from your own experiences. Create a story about an
actual event that happened during one of your training
sessions. Maybe of list of problems that your client
face and how your services can solved them.
Here's the steps.
1. Write your first draft with no concern about
spelling or grammar. Just concentrate on the subject
matter. Try to complete it in one sitting.
2. Put it away for an hour or two. Maybe even the next
day. You'll notice that your subconscious mind will
continue to work on the article until you get back to
it. More ideas will pop into your mind by the time you
pick it up again.
3. Read and rewrite the article. Again, don't worry
about the spelling or grammar yet. Put it away again.
4. Now you can edit the draft with your spell and
grammar checker. You can underline or bold the most
important words or phrases.
* Use a Thesaurus to substitute words that are *weak*
with power words that get your point across.
* Eliminate words that are unnecessary in each sentence
of your article.
* Use short paragraphs. Makes for easier reading.
5. Give it to your spouse or friend to read. They will
be able to help you edit and give you opinions. Ask
them questions about the points that you were trying
to make in the article. What information did they get
from reading your article?
6. Do a final once over.
Now you have Three Powerful Articles written by the
expert in your field. That expert is YOU. You are the
only person who matters. If you know your product or
service, then, you must become the expert. Using the
experience that you have obtained in your field of
expertise. Converting this experience to writing is
the most Powerful asset that you possess.
What can you do with this information. Here are a few
suggestions.
Convert these articles to web pages. Do it yourself or
Hire someone to do it for you. If you are going to use
the search engines develop keywords that only apply to
your own little *niche* market. Stay away from the
general keywords. 10,000 hits a month is great but if
it is not targeted towards your specific product or
service than you are just wasting your time. You would
be better off with 1000 targeted hits to your site, so
concentrate on *targeted niche* keywords and phrases.
I would highly recommend that you get help in this
area.
Use Ezines to spread your articles around. Send your
articles to Ezine editors in your targeted market.
There are literally thousands of ezines around now. Go
to any search engine and search for "ezines". You will
get a ton of hits. Go though and pick out the best
ezines for your target market and send them your
article. Most Ezine editors are begging for content.
Use Publications. Many publications accept articles.
Find them and send your article to as many as you can.
The possibilities are enormous once you have put in all
in writing. The Internet is the greatest information
source ever created by man. Use it to your advantage.
Hope this helps.
Chuck Crawley
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Received on Sun Apr 02 2000 - 13:44:52 CDT
