STACY WILLIAMS WROTE:
> About six months ago we attempted a PSA banner campaign
> for our client Leave A Legacy Georgia
> (http://www.leavealegacygeorgia.org). None of the
> media we contacted had ever been asked about running
> PSAs before. After quite a bit of back-and-forth, only
> one site agreed to squeeze our banners in where they
> could.
My two cents worth... I just took a quick look at the
site and assuming you targetted Georgia media, the
biggest problem could be that the site really seems
commercial rather than nonprofit. The whole focus is
selling people on leaving their money to organizations,
which would make money for the financial planners that
would have to set up the deals.
Your home page pretty much states that, too. The first
thing you see on that site is:
"The Leave a Legacy Georgia Campaign encourages people
to make gifts from their estates to their favorite
nonprofit organizations. We encourage individuals to
discuss their intentions with financial and estate
planners who specialize in this field. "
You have to work down through several screens to even
see a picture of the people the planned giving is
supposed to benefit, and even there, there were
pictures, but still the feeling I got on quick look was
that the whole intent of the site was to make some
financial planners and others in the planned giving
industry money. Nothing in the few screens I looked at
indicated the organization sponsoring the leavealegacy
program was nonprofit either. Just having a dot org
domain doesn't do it. Anyone can get a dot.org domain.
(We registered businessknowhow.org just so noone else
would take it. And we have a couple of dot orgs that we
use to host sites that we work on for the Air Force
Offices of Small Business. )
So while there may indeed be media that understands and
uses PSAs on the web, this sure looks like a commercial
industry pretending to be nonprofit. That may not be
the case, but that's what the first page looks like,
and if you are looking for freebies you won't get any
media to click beyond that if they have the same
reaction I did to that opening page.
--Janet Attard
Author of Business Know-How:An Operational Guide for
Home-Based and
Microsized Businesses on Limited Budgets
http://www.businessknowhow.com
AOL Keyword: Business Know-How
Received on Tue Apr 04 2000 - 05:55:15 CDT
