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Re: Outsourced email and eMarketing Options

From: Philip Mak <mfraser_at_SEAS.GWU.EDU>
Date: Tue 4 Apr 2000 15:20:38 -0400 (EDT)

JAMES SANTAGATA WROTE:
> I am interested in outsourcing some outbound email and
> eMarketing campaigns (of course, everything is opt-in)
>
> Has anyone used these service providers before and what
> has the experience been like from both a technical and
> a human standpoint -- i.e., can you get a human on the
> phone who can help you?
>
> What are the downside risks to this?

Here are some webpages that are relevant to e-mail
outsourcing: Two articles, and a site that contains a
huge list of different companies that manage e-mail
lists for you.

http://www.nwfusion.com/forum/0803blum.html

http://www.planetit.com/techcenters/docs/services/product/PIT19990623S0003

http://www.gweep.bc.ca/~edmonds/usenet/ml-providers.html

> What are the other services providers (not listed) that
> I should consider?

You may want to check out mailloop at
http://www.marketingtips.com/mailloop/t.x/39469/

It's not an outsourced solution, but it has advanced
functionality that is hard to get from outsourcing. For
example, you can personalize all of your mass mailings
like so:

:Dear <insert name here>,
:
:How are things in <insert person's location here>?

It is able to send mass quantities of mail even from a
modem connection (100,000 per day). It does not bog
down your ISP's mail server, as mailloop has the
ability to connect directly to each recipient's mail
server to deliver the message. The operation is fairly
simple (they have LotusCam video samples of its use on
the site); you may be interested in checking this out
as an alternative.

I hope this is helpful,

-Philip Mak (mfraser_at_seas.gwu.edu)





Received on Tue Apr 04 2000 - 14:20:38 CDT


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