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Re: Selling Banner Ads

From: Richard Kies <rkies_at_aginfonet.com>
Date: Tue 4 Apr 2000 13:22:34 -0600

LOREN WILSON WROTE:
> Can anyone share some insight (or give some good
> advice) on the most effective ways to sell advertising
> space for a highly targeted Web site.

To Loren Wilson,

I have been selling banners on the web for three years
on a website targeted at the agriculture industry...my
advice would be to start with selling directly to
potential advertisers, while at the same time
cultivating good relationships with ad agencies. I
have not worked with a third-party ad network, but my
sense is that unless you are generating millions of
page views, you should be able to get higher rates if
you sell it yourself. You are likely the best judge of
your site's value to a potential advertiser.

Building good relationships with ad agencies is an
important, long-term strategy...just don't expect
immediate pay-off. Figure out who their clients are
and when they will buy, because agencies work on their
schedule, not yours.

Hope that helps...

Regards,

Richard Kies

****************************************************
Marketing and Communications
Aginfonet.com
Ph: (306) 789-2908
Toll-Free: 1-888-789-5153
Fax: (306) 789-7630
rkies_at_aginfonet.com
****************************************************




Received on Tue Apr 04 2000 - 14:22:34 CDT


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