Re: Selling Banner Ads

From: Richard Kies <>
Date: Tue 4 Apr 2000 13:22:34 -0600

> Can anyone share some insight (or give some good
> advice) on the most effective ways to sell advertising
> space for a highly targeted Web site.

To Loren Wilson,

I have been selling banners on the web for three years
on a website targeted at the agriculture
advice would be to start with selling directly to
potential advertisers, while at the same time
cultivating good relationships with ad agencies. I
have not worked with a third-party ad network, but my
sense is that unless you are generating millions of
page views, you should be able to get higher rates if
you sell it yourself. You are likely the best judge of
your site's value to a potential advertiser.

Building good relationships with ad agencies is an
important, long-term strategy...just don't expect
immediate pay-off. Figure out who their clients are
and when they will buy, because agencies work on their
schedule, not yours.

Hope that helps...


Richard Kies

Marketing and Communications
Ph: (306) 789-2908
Toll-Free: 1-888-789-5153
Fax: (306) 789-7630

Received on Tue Apr 04 2000 - 14:22:34 CDT


With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Austin Web Design

Add your company...

Local SEO with Video


Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.