Re: Evaluating customer's lifetime value

From: Larry Raubach <larryraubach_at_hotmail.com>
Date: Sat 08 Apr 2000 10:27:19 EDT

Recently, Jim Novo gave Vida Morkunas some pretty good
advice on determining a customers potential lifetime
value. I have a question myself on this issue.

When one determines lifetime value, should some form of
subjective, or otherwise, figure be also used to
reflect the spin-off benefits a company will likely
realize due to this "lifetime customer" speaking highly
of the company to family, friends and associates over
the years?

Larry Raubach



Received on Sat Apr 08 2000 - 09:27:19 CDT