Re: Broadcast Television Effects on Web Usage
WILL CAUDILL WROTE:
> Any ideas in increasing interest in our opt email
> services. Right now we offer News, Weather and Breaking
> News. 2000 people are signed up. Again with no
> promotion what so ever.
Hi Will,
I currently run a site which also functions as an
add-on to a popular national radio program. I've found
the best way to keep people coming to the site is to
offer info they want, but can't necessarily get through
on-air content (yes, you'll have to do some promo
spots...). Several examples of opt-in email lists
you could use include entertainment stuff (including
juicy gossip), local news spotlights, or perhaps even a
condensed version of your station's weekly viewing
schedule.
> Are there any studies that talk about the effects of
> web site usage after broadcast television influence.
> (TV commercials driving people to sites and/or local or
> national news services mentioning the site on the air).
I don't know about studies, but I can tell you that
once my site started receiving on-air promo, the site
traffic jumped in a BIG way. Visitors crave to know
more about the personalities they spend their time
with. One of the busiest pages is a simple poll for
listeners to vote on a "Hot 5" countdown every day, so
maybe this could give you some ideas.
Hope this helps!
Scott Mathews
http://www.scottiesmusicworld.com
Your Favorite Music and Artists on the Web!
Received on Wed Apr 12 2000 - 12:00:04 CDT
