Determining email test quantities

From: Sandi Lindenkohl <slindenk_at_looksmart.net>
Date: Thu 13 Apr 2000 13:40:32 -0700

Direct Response Price Test question

I'm planning to do a price elasticity test for a
service via email. I'm looking for guidance in setting
my outgoing mail quanities high enough to ensure I get
statistically reliable results. I'm hoping someone
knows the formula for this. The plan is to mail 8 cells
at 5000 each for 8 different price points. My concern
is that if the buy rate is low, I won't have enough
conversions in each cell to make statistically reliable
conclusions. If anyone is willing to discuss this by
phone or email please contact me at:

Sandi Lindenkohl
sandi_at_looksmart.net
415-348-7186





Received on Thu Apr 13 2000 - 15:40:32 CDT