Re: Permission vs Interruption Marketing

From: Andy Brock <abrock_at_mrktinc.com>
Date: Tue 18 Apr 2000 06:47:41 -0400

Forgive me for wondering outloud on this subject. I
have read some interesting comments, but I was left
wondering if what form of advertising or promotion you
choose depends more on what product or service you
sell, and what media you are using? Being kind of a
mild person, I like the idea of permission marketing.
But if I was selling a $50 music system for children,
would I sell more with permission or interruption
marketing? And if I was advertising on TV on Saturday
morning during prime cartoon time, would I use
permission or interruption marketing? Push or Pull
doesn't it depend on What and Where? And maybe both can
be useful together?

Andy Brock [mailto://abrock@mrktinc.com]
President -- Mrkt Inc: Integrated Marketing Strategy
http://www.mrktinc.com





Received on Tue Apr 18 2000 - 05:47:41 CDT