Re: Advertising Within Content Areas
DONNA STRYK WROTE:
> To combat this problem, he suggested adding a
> marketing message with a link at the end of an article
> or other form of content in the body of the page.
>
> My question is, how would you go about negotiating this
> type of deal? How can you estimate what the link will
> be worth, especially on a site that has never offered
> this placement? Also, you would obviously have to get
> some idea of the site's editorial schedule to know how
> to tie the ad in with the current topic. Do you feel
> that sites will offer that information?
TO WHICH STEVE JOHNSTON REPLIED:
> Some sites actually would run the content and ad
> through their ad server, that way they could measure
> exposure and click-thrus. But that is just one way.
>
> A site could possibly negotiate deals based upon page
> views, click-thrus and still target the ad even as a
> text ad.
Tracking is not a problem, we can actually track #of
views of the text ad and click thrus, much the same as
we would with a banner ad. Our software allows for this
with some creative on our part, but we have been doing
this for the last two years. We have seen a trend
towards "opt-in" newsletters as well as 'text ads" that
are included in site content so we had to come up with
a way. It turned out to be very simple indeed.
I speak as an individual publisher of 12 domains, and i
speak of our own software so i cannot speak for the
larger affiliate or networks like flycast and
doubleclick. But i assume that can offer the service.
http://www.homepagers.com/sites.html
Wayne Browning
Homepagers E-Publishing
1-613-823-0431
info_at_homepagers.com
Received on Wed Apr 19 2000 - 12:18:20 CDT
