Valuation

From: Bruce Lazarus <Bruce_at_brucelazarus.com>
Date: Mon 24 Apr 2000 19:01:54 -0400

Hi-

This is my first post. I am putting together a business
plan for a start-up dot.com (good timing, huh) and I
am trying to estimate the value of my audience to
advertisers.

If all goes according to plan within a year I will have
10,000 weekly visitors who will spend 60 minutes each
week at my web site. That is 600,000 minutes weekly.
Because of how they access my site I will know
something about their lifestyle and needs. How can I
value this in ad revenue for my business plan.?

Any help, advise, wisdom (I know get into another
business) or insight will be greatly appreciated.

Thanks, Bruce





Received on Mon Apr 24 2000 - 18:01:54 CDT