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Re: Flash in the pan

From: Viljar Sepp <sepp_at_mask.ee>
Date: Tue 25 Apr 2000 13:16:31 +0300

PATRICIA PHILIPS WROTE:
> I would be interested in knowing of all the people in
> this group and their clients, who has a flash intro on
> their site and how often is it just skipped over? I
> think flash is visually interesting, but it doesn't
> seem to be useful in communicating to an audience who
> uses a modem. Why even bother?

Hello Patricia

Everything depends on circumstances :-) It would help
if we knew your field and whom you want to target.
There are always pros and cons - two examples:

+ www.matinee.co.uk (my favourite flash site) makes
graphical presentations so they have to sell themselves
through it and show that they can do it. Their clients
are probably rather big companies who can afford
themselves more than a modem.

- www.astri.ee (in Estonia) it's a site of a small
chain of food stores. Sometimes I have to stand in line
in a shop, why should I do it also on their website
(they don't even have the second opportunity not to use
Flash). Their average client should be person in middle
age, who, in the case if the computer doesn't have
appropriate plugin, wouldn't (or even can't) download
it.

Also, if your want to target young people and the site
with flash is cool, they won't mind the extra time for
downloading - especially in US (pure assumption that
you're from USA) where local calls (esp data
communication) are free of charge usually

just my 2 cents...

Viljar Sepp
project manager
digital media agency MASK
--
sepp_at_mask.ee
--
http://www.mask.ee






Received on Tue Apr 25 2000 - 05:16:31 CDT


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