Re: Banner mgmt software/CentralAd

From: Teri Ross <tross_at_techexchange.com>
Date: Wed 26 Apr 2000 22:41:17 -0600

BRAD JENSEN WROTE:
> We are working on banner software right now. What
> features do you like the most, what would you like
> added to what you have, etc.?

First off, thanks to all who responded to my inquiry.
Word must have gotten back to Brian that there was a
post here, as I received a reply from him (10 days past
due) the next day. He still didn't answer my questions
or solve the problem, but I guess that's a lot to ask
of someone who won't even publish his phone number.

As to Brad's question on the feature set; to start with
I think that Central Ad has a good feature set, and you
could start at their website for the list. What is
missing in this program is the ability to properly
manage ongoing campaigns, or campaigns in which the
impressions purchased continually increases. If someone
purchases 5000 impressions and then comes back for 5000
more, we have to do the math and add the difference of
what is left on the campaign (either that or add a new
campaign and have the banner in rotation with itself).
The program in its upgraded version (4.0) eliminated
the ability to obtain a report that provided purchased
impressions against delivered impressions. There is
nothing in the program that allows you to manage or
project your advertising inventory. These were all
features I realized we needed AFTER installing the
program. For $595 I guess it is adequate, but I think
there is a market in the $1000 to $1500 range for
software that includes these additional features as
well as tech support. For a list of other applications
on the market and their feature set, visit
www.adbility.com.

Teri


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Teri Ross, President
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Received on Wed Apr 26 2000 - 23:41:17 CDT