Re: ClickZ's Delivering on Email - The Battle Over Permission
KELLI COVEY WROTE:
> I bet if actual customers were asked,
> the numbers would be heavily in
> favor of opt-in.
Actually, I would like to give an example of an
unsolicited commercial e-mail message I received that I
was glad I received.
A few years back, someone at Reel.com saw my website
and sent me a message asking me to join their affiliate
program. I ended up making $100 from my participation
(i.e. I sold ~$1250 worth of videos from my website).
At the time, $100 was a fairly significant amount of
money for me since I was only an undergraduate student.
All I had to do was put up some links to their website,
not requiring much effort on my part.
The point I am trying to make is that carefully
targetted opt-out e-mail might not be a bad way of
doing things. As long as the e-mail contains useful
information for the recipient, it is much more likely
to be welcomed.
> I conduct usability testing, and I've never seen a
> user respond favorably to an already checked box.
> They often don't even read the text, they just
> uncheck it right away.
I agree with that. Almost every already checked box I
have seen would subscribe me to a newsletter that I am
NOT interested in reading.
-Philip Mak (mfraser_at_seas.gwu.edu)
Received on Thu Apr 27 2000 - 10:08:50 CDT
