Re: ClickZ's Delivering on Email - The Battle Over Permission
DONNA STRYK WROTE:
> The debate seemed to end in a consensus that opt-in and
> opt-out were both legitimate forms of email marketing.
> Duwaik maintained his position that if all legitimate
> email were opt-in, it would be easier for users and
> legislators to distinguish it from outright spam. But
> what did the audience think? At the end of the session
> the audience was polled and the results indicated that
> 50% of them were split down the middle on the issue.
TO WHICH KELLI COVEY REPLIED:
> This is not surprising, given that the people polled
> were marketers and other industry people. I bet if
> actual customers were asked, the numbers would be
> heavily in favor of opt-in. I conduct usability
I don't recall if it was Forrester or IDC, but a recent
study showed that targeted ads, base dupon website
usage or a questionairre would be acceptable by ~55% of
the people polled, as long as there was an opt-out
policy.
If you like, I'll see if I can dig that up.
--
Bill Anderson bill_at_immortalitysystems.net
Systems to stand the test of time.
Immortality Systems http://www.immortalitysystems.net
Received on Thu Apr 27 2000 - 19:59:05 CDT
